Mustang Eau De Toilette Spray
MUSTANG Eau de Toilette
In order to ensure an authentic connect to the Ford Mustang, we incorporated signature design cues in regard to shape, color, texture and motion. The glossy, red saturation of the bottle glass hearkens to the Mustangs most popular color, and entices the consumer. The overall silhouette of the bottle emulates the curves and symmetry of the front grill. As with the grill, the cap features the honeycomb execution which is associated with power and performance whilst at the same time is the exterior facing for the engine, and in the case of the package design, is the facing for the pump and actuator...the engine of the bottle. Tactile elements, further enhance the package, resulting in a presentation that is modern, sleek, masculine, approachable and recognizably Mustang.
Executed in a combination of clear acetate and black paper board, this unique carton presents the bottle as the main focal point.
as a car is presented in the showroom... creating emotional connection by attracting the consumer and allowing the appreciation of it’s design.
TOP NOTES: Grapefruit, Tarragon, Lemon Zest
MID NOTES: Mint, Galbanum, Lavendar
DRY DOWN: Sandalwood, Patchouli, Musks