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Enzo Ferrari founded Scuderia Ferrari in 1929 as a sponsor of Motorsport events and drivers and manufacturer of race cars. Today we know Ferrari as one of the big names and sponsors of the Formula One Motorsport circuit and as a lifestyle brand that offers luxury cars. The brand's logo, a black horse on a yellow background, is world-famous. Milestones in the company's history were Motorsport grand Prix wins, the successful launch of road cars and the so-called super cars.

In 1999 Ferrari made their first steps into a completely new direction by launching the brand's first perfume, Ferrari Black.

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